Cheryl Proctor

Cheryl has been working in the automotive industry with Auto Innovations for more than a decade. During this time she has helped to develop and launch many aftermarket specialty products, which she has successfully sold to many of Ontario’s dealerships. Cheryl is passionate about the product line that she sells, and it is highly regarded and sought after by the business office and is valued by the end consumer and service department.

Maintaining Auto Innovations’ excellent reputation for top quality products is immensely important to Cheryl. She is dedicated to providing superior customer service and product knowledge and maintaining a positive and professional relationship with her loyal dealers and customers. It is no secret that Cheryl goes above and beyond the line of duty for her customer claims to ensure that the outcome is more than fair. Cheryl is known throughout the industry to provide an inherent level of customer care and support within the service department.

In addition to her professional achievements, Cheryl is active in supporting WWF Canada, The Humane Society and fundraising for The Ocean Clean Up. She enjoys adventure trips with her husband and relaxing with her 2 fur babies, who she spoils.

Cheryl is currently helping to develop the Own the Pitch brand. She looks forward to offering this innovative coaching program to all of her current and future customers. Offering OTP will increase overall dealership sales on all products and not just on the product line that Cheryl carries.